Yesterday I googled the name of our personal injury law firm “Miller & Zois.” I was doing some research and I knew our page had the answer I needed. When I did the search, I found a paid ad result for “Big Al Legal Team – Car Accident Lawyer Baltimore.”
When something shows up as an ad result in a Google search page, it means that whoever owns the website in that result is paying Google to have their site pop up on the SERP anytime someone searches for certain keywords. This system of selling spots on the SERP is called Google Adwords (also commonly known as “pay-per-click”).